The ECB wanted to demonstrate the clear business return of association with the ECB and its properties to its partners by using ground-breaking and innovative data, analytics and insight.
Working with MKTG the ECB implemented a holistic evaluation campaing that included an amplify study to ascertain the benefit of using ECB IP & cricketing images as part of a linked marketing and communications campaign.
This focus on the output of the sponsorship enabled the ECB to have additional conversations with existing sponsors around their business objectives to ensure the partnership is delivering for them, as well as arming the sales team with additional benefits to sell partnerships.
