How to enrich fan experience in a stadium by integrating the promotion of a product in an innovative and fun way? By creating the “Accélérateur by Hyundai”, the first live connected race in a stadium in Europe. The concept is a race where all spectators can compete on the Groupama Stadium application, broadcast live on the giant screens with an exceptional endowment to be lived immediately after the race: an upgrade of the winners who will be able to enjoy the 2 Hyundai seats located on the edge of the pitch as close as possible to the players.