Aldi’s partnership with the IRFU extends to official supermarket of IRFU and title sponsor of the primary school programme, Aldi Play Rugby. Our sponsorship is underpinned by Irish rugby legend Paul O’Connell as our Brand Ambassador. The Aldi Play Rugby programme provides FREE coaching, equipment and education on non-contact forms of rugby. It is delivered by trained IRFU Rugby Officers, all facilitated during school hours. Since Aldi have come on board participation levels have grown from 63,000 in 2016 to over 109,000 in 2019. At Aldi, we wanted our sponsorship to make a demonstrable social change underpinned by our commitment to providing high quality and affordable healthy products.
