Brand Gorenje faced low awareness on most European markets, excluding markets on Balkan, where we have high market shares, however we are facing acceptance and loyalty challenges with younger audiences. Handball, as rising star sport, presented opportunity to raise awareness about the brand in some markets and rejuvenate brand image on others. We activated our sponsorship deal for EHF EURO 2018 and Velux EHF Champions league with creation of integrated #simplyfans campaign, uniting sports fans around Europe. Campaign exceeded expectations with great results in media value and is already recognized as unique in the world of handball.
