NatWest used our Principal Partnership with the ECB as a platform to demonstrate how we operate as a brand. We celebrated and championed the value of inclusivity, which we share with cricket.
NatWest understands that cricket is a game for all, offering access and opportunity to people of any age, gender, race, physical ability, religious or non-religious beliefs, marital status, sexual orientation, social or ethnic background. We focused our campaign around protecting the inclusivity of the sport which we encapsulated within our Cricket has no boundaries. We think that’s worth protecting campaign.