As part of a significant repositioning of The North Face in Norway, we entered into the sponsorship of Ski Mountaineering Festival Svalbard 2017 with a goal of strengthening the market position through a very limited budget. The sponsorship had a direct effect on a limited number of participants – all influencers with high credibility within our target group. We built a 360 degree campaign around the sponsorship, focusing on reach to a very specified target group in sosial media. In addition, through activities such as PR, events and marketing we have worked closely with the same goal: strengthening TNFs credibility in the respective disciplines through improved reputation in the market.
