LOG IN

European Sponsorship Association

the essential and inclusive community for all professionals working in sponsorship

  • Awards
    • ESA Awards
      • 2024 ESA Awards
        • Enter now!
        • FAQ & Dates
        • Categories
        • Judges
        • Partners
        • Ceremony
      • Previous ESA Awards
        • Winners & Shortlist
        • ESA Best of Europe Hall of Fame
        • Case Studies
        • Photos
        • Videos
    • ESA Fellowship
  • Resources
    • Case Studies
    • Research & Best Practice
    • ESA Sponsorship Market Overview
    • Policy Papers
    • Event Resources
  • Events
    • Upcoming Events
    • Past Events
    • ESA Member Round Tables
  • Professional Development
    • Qualifications
      • ESA Diploma
      • ESA Sponsorship Sales Certificate
      • ESA Leaders Programme
      • ESA AI Course
    • Careers advice
    • Jobs
  • News
    • ESA News
    • Member News
    • Blogs
    • Annual Newsletter
  • Join ESA
    • Join ESA
    • Our Members
  • About
    • Who We Are
    • What We Do
    • Contact
AWARDS
  • 2024 ESA Awards
    • Enter now!
    • FAQ & Dates
    • Categories
    • Judges
    • Partners
    • Ceremony
  • Previous Awards
    • Winners & Shortlist
    • ESA Best of Europe Hall of Fame
    • Case Studies
    • Photos
    • Videos

The North Face and BERRE Communication Agency

As part of a significant repositioning of The North Face in Norway, we entered into the sponsorship of Ski Mountaineering Festival Svalbard 2017 with a goal of strengthening the market position through a very limited budget. The sponsorship had a direct effect on a limited number of participants – all influencers with high credibility within our target group. We built a 360 degree campaign around the sponsorship, focusing on reach to a very specified target group in sosial media. In addition, through activities such as PR, events and marketing we have worked closely with the same goal: strengthening TNFs credibility in the respective disciplines through improved reputation in the market.

  • Terms of Use
  • Privacy Policy
  • ESA Code of Conduct

© 2023 European Sponsorship Association · Return to top · Log in