In Europe, FedEx is powered by the commitment of over 50,000 team members. Their dedication is critical in achieving success against strategic business objectives, which is why FedEx puts its team members at the heart of everything it does.
As Official Sponsor of the UEFA Europa League (UEL), FedEx has a pan-European sponsorship that utilises assets to engage and inspire its team members to become bigger advocates of FedEx.
Player Mascot programme: Children of FedEx team members from 20 countries enjoyed a once-in-a-lifetime experience to walk out with their heroes ahead of a UEL European fixture. In 2019/20, over 1,500 applications were received for the programme, +30% YoY, with 220 children and their parents/guardians enjoying this memorable experience. Since the start of the sponsorship, 1,120 children have participated in this programme.
Employee Match Days: Over 140 FedEx team members won VIP hospitality, including the opportunity to deliver the ‘Official Match Coin’ to the referee on-pitch before the match. The programme attracted over 3,600 entries from employees across 16 countries.
FedEx Courier Dream Day: One lucky employee represented FedEx at the UEL Final in Azerbaijan, delivering the UEL Trophy to the UEFA Ambassador on the pitch.
FedEx built a season-long employee engagement strategy, which engaged over 3,000 team members with football experiences. FedEx measures and tracks team member sentiment, with 92% agreeing that FedEx is committed to giving back to employees, and 94% agreeing that the experiences ‘makes them proud to work for FedEx’, representing a +3% YoY increase in sentiment.
