Play has been involved in the gaming community since 2016. Together, we have prepared a variety of dedicated offers, targeted at gamers. This time we have decided to partner with Dogry.pl – a platform on which gamers can purchase additional gaming content. Due to the colab, we have built a new product for the gamers. For each mobile top-up in Play, one would get extra points that could be spent on dogry.pl. This deal was communicated through social media and gaming websites. We have achieved ROI, which was nearly 4x times higher from an average telecom market margin! We have built a strong image of Play’s involvement in gaming , as well as increased the sales of prepaid top-ups.