Toyota’s business is evolving from an automotive manufacturer to encompass all mobility solutions. 38% of adults in the UK aren’t active enough to stay healthy so Toyota wanted to embody their brand commitment of making movement better for everyone through the Team GB partnership, supporting the hugely successful participation campaign ‘I Am Team GB’. Using inspiring stories of Olympians & recruiting an amazing community of volunteers, they facilitated 100s of free, fun activities to get the nation moving. The campaign culminated with The Nation’s Biggest Sports Day (24th Aug), with over 21,000 people getting active, 66% inspired to exercise in the future & 12% of the UK aware of the event.
