Indeed.com is the world’s largest jobsite, making it their business to put people to work. Focusing its growth on the biggest economies, Germany was a major priority market that proved a particular challenge. Up against an established local competitor, StepStone, and with a company name that doesn’t mean anything in the local language, Indeed needed something different. Indeed partnered with Eintracht Frankfurt of the German Bundesliga, transforming levels of consideration (+38%) through exposure and storytelling rooted in the favorite pastime of German people (football) while at the same time accessing the biggest business hub of Germany (and increasingly Europe).
