LOG IN

European Sponsorship Association

the essential and inclusive community for all professionals working in sponsorship

  • Awards
    • ESA Awards
      • 2024 ESA Awards
        • Enter now!
        • FAQ & Dates
        • Categories
        • Judges
        • Partners
        • Ceremony
      • Previous ESA Awards
        • Winners & Shortlist
        • ESA Best of Europe Hall of Fame
        • Case Studies
        • Photos
        • Videos
    • ESA Fellowship
  • Resources
    • Case Studies
    • Research & Best Practice
    • ESA Sponsorship Market Overview
    • Policy Papers
    • Event Resources
  • Events
    • Upcoming Events
    • Past Events
    • ESA Member Round Tables
  • Professional Development
    • Qualifications
      • ESA Diploma
      • ESA Sponsorship Sales Certificate
      • ESA Leaders Programme
      • ESA AI Course
    • Careers advice
    • Jobs
  • News
    • ESA News
    • Member News
    • Blogs
    • Annual Newsletter
  • Join ESA
    • Join ESA
    • Our Members
  • About
    • Who We Are
    • What We Do
    • Contact
AWARDS
  • 2024 ESA Awards
    • Enter now!
    • FAQ & Dates
    • Categories
    • Judges
    • Partners
    • Ceremony
  • Previous Awards
    • Winners & Shortlist
    • ESA Best of Europe Hall of Fame
    • Case Studies
    • Photos
    • Videos

npower Official Partner – Commonwealth Games Team England

As official partner of Team England at the Gold Coast Commonwealth Games 2018, npower’s main objective was to generate favourable awareness and likeability of the brand.

Underpinned by the ‘Power of Support’ campaign npower sought to create a positioning that would live beyond the Games and deliver on the joint ambition for npower and the Team to create the most successful ‘Away Games’ in their recent history. The selected talent was a key factor in providing authenticity and an emotional connection to the campaign.

Athletes and artists were recruited across both sport and music sectors enabling broad reach and engagement with the sponsorship.

  • Terms of Use
  • Privacy Policy
  • ESA Code of Conduct

© 2023 European Sponsorship Association · Return to top · Log in