OBOS is a large sponsor of sports and culture in Norway. We sponsor the professionals and we support the grassroot. When OVID-19 pandemic struck, we quickly realized that the need for funds was extensive. In Norway, most of the leisure activities are organized on voluntary basis. It is the community, the parents and participants, who raise money to most of the activities. They organize flea markets, concerts, football cups and summer camps in order to raise money.
Suddenly overnight, it all stopped.
OBOS is committed to keeping Norwegian sports, culture and volunteer work alive, even after COVID-19.
That’s why OBOS bought everything that got cancelled this spring. Tickets that weren’t sold, goods that never made it to the flea market, football goals that weren’t scored, tones that weren’t played and cakes that were never baked. We did this to make sure that the activities would be resumed once the crisis is over and we all can meet again on the football field or in the concert halls, and the life between the houses can continue as before.
We received 1174 applications. 556 choirs, marching bands and sports teams received a whopping 3,6 M Euro in total. We achieved our goal; to support the society during the COVID-19. We also gained attention for our commitment in the sports and cultural sector, which we consider as a part of our social responsibility.
About 50 percent of the associations sent us videos to thank, which resulted in a lot of sharing among the organization’s followers on social media. We had a reach for more than 4,2 million in SoMe and achieved 38 press reports.