How does OPPO, a Chinese camera phone brand, totally unknown outside of China, make their first global appearance?
We needed an approach that would appeal widely while and overcome pre-conceived attitudes towards a Chinese tech brand. We knew it had to be sport, it needed emotion yet be practical.
“Be A Shot Maker” was a strategic global sponsorship of the Cricket World Cup in July 2019, launched with an emotional global campaign, a new visual style and a product-led collaboration with Getty Images.
Cricket Fans love players who make tricky shots, they are ‘Shot Makers’.
And OPPO wants fans with that same ‘Shot Maker’ attitude to use their phones to capture perfect sporting shots.