PayPal facilitates people’s passions. With quick & easy payments, it saves consumers time to focus on what’s important – such as the nation’s favourite pastime, football.
A key moment in the women’s game provided an opportunity to drive fame for PayPal’s new role as the Official Payments Partner of The Football Association as well as integrating their products in key football moments.
In collaboration with football media network, COPA90, we told the stories of heroes at all levels of the women’s game through a film series. These inspirational narratives reached two key audiences (parents & digital natives), showcasing PayPal as a facilitator brand through its #PoweringPossible platform.