The Great British High Street Awards 2018 celebrates the local achievements on the high streets and aims to support the communities across the UK. The Awards are an opportunity for councils, businesses and community groups to both showcase and learn how today’s high streets are overcoming the challenges of a rapidly changing environment. This year Visa enhanced the awards programme with a supporting merchant point of sale campaign and Street Team visits up and down the UK to drum up excitement about the awards while instilling a sense of community pride.