This is the story of how to use branded content in sponsorship to increase the perception of DECATHLON’s brand amongst elite athletes.
Decathlon launched an innovative and high-end outdoor bicycle to a hard to reach and influence audience: expert athletes who consider decathlon’s products to be for beginners and demand qualified information about the sport they are passionate about.
They partnered with the TITAN Desert series to prove that Decathlons’ products could withstand extreme tests and were an elite brand.
This journey was charted through a branded content series that changed the perception of DECATHLON and generate a sales increase of 169% compared to equivalents.
