Umbro are a pioneering sportswear brand, with over 90 years of experience of designing and distributing sportswear apparel and equipment, the brand is steeped in history and innovation. The partnership with the Club not only allows Umbro to showcase the best of their technical apparel and design insight, but also their authentic brand position and progressive thinking. The 18/19 away kit launch demonstrated the partnership’s desire to break new ground by delivering a launch that was fronted exclusively by the Everton Ladies Team, a football first. Closely anchored to Women in Football, the campaign leveraged a showpiece moment to drive change and create opportunity.
