Vaudoise is amongst the ten main insurance companies in Switzerland and plays an important role in the local economy.
During the first lockdown due to Covid in 2020, Vaudoise was approached by QOQA, a national ecommerce company, for a partnership on their DireQt project. The idea was simple: we joined our forces in order to support stores, restaurants and any other SME forced to close or slow down due to COVID by offering an ecommerce platform put in place by QOQA.
Vaudoise financially participated in the fees necessary to put in place such a platform but also topped up 10% of the amount on every voucher sold online. The vouchers could then be used directly for stores with online platforms, for take-away orders in restaurants or were simply a donation.
The communication and activation was a joint business, each using their own channels to spread the word. Social media was our best ally during this period and the campaign generated a large visibility with 2.5 impressions and more importantly, a strong engagement with our communities.
In no time, the DireQt platform was a success, with over 5’200 SMEs online, offering their services. Vaudoise donated CHF 1Million in a period of 1.5 months. The return on investment was excellent with a large media coverage, wonderful feedbacks received and a very positive brand image. Vaudoise once again played its role as an important partner of the local economy, put forward its mutual company roots and lived by its values: human, reliable and close.