“Team Of Us” the platform for Vodafone’s sponsorship of the Irish rugby team, unites 6 million Irish people, bringing the nation together as one to support their team.
For the Rugby World Cup 2019, supporting their team was Vodafone’s #1 priority. With the team further away than ever before, Vodafone created ‘Everyone In’, a campaign designed to galvanise support.
Corporate hospitality played a key part in this campaign, allowing Vodafone to engage with Business customers through a range of experiential events & exclusive customer only experiences, deepening existing customer relationships and creating new ones – driving increased Business brand consideration.