Volvo were looking to extend their sponsorship and association with Sky Atlantic, and take their partnership to the next level. Research findings uncovered an opportunity to increase engagement further with new creative and new platforms. Human Made Stories was born, a series of branded content films profiling defiant pioneers and integrated across their Sky Atlantic channel partnership. Both Qualitative, Quantitative and behavioural research was conducted, confirming Volvo’s greatest success across the board. Engagement, Positivity and most importantly, purchase intent all increased significantly, making this Volvo’s most successful campaign to date, resulting in a partnership renewal.
