We designed three beach cleans across the Boardmaster’s Festival, allowing our target audience to take action for a cause that resonates with them, while showcasing VOXI’s brand ethos of endless possibilities. We sought to increase brand engagement, in the process raising positive sentiment across social media among both festival goers and a wider national audience. Most importantly, we enabled as many people as possible to take part in the cleans. By utilising festival talent, social influencers, and the Boardmasters team, we created a unique and fulfilling experience that rewarded both existing VOXI users, and those previously unaware of the brand.
