Bringing unique and enjoyable experiences to West Ham fans and families has been the primary objective for Experience Kissimmee since the partnership with West Ham United began back in 2016.
Experience Kissimmee created a bespoke experience for West Ham United fans during an unprecedented global pandemic. Whilst families were unable to attend games, socialise or even meet outdoors, the Best Seat in the house concept brought fans together to watch their beloved team alongside Legends of the game, from the comfort of their own homes. Ahead of every home Premier League game, West Ham fans were invited to enter the competition and explain why they deserved to enjoy a unique experience, courtesy of Experience Kissimmee.
Experience Kissimmee facilitated a money can’t buy experience that engaged with supporters, virtually, and further supported their objective of driving affiliation between families and the brand. Fans joined Club Legends including Marlon Harewood to watch the final 5 home games of the season, hearing their exclusive insight into the games taking place, as well as listening to stories from their own playing careers.
At half time during each game, a highlights video of the first half was shared on West Ham United’s Twitter page, tagging the winners, their families and the Club Legend. We also shared a ‘Best Seat in the House Best Bits’ video at the end of the restart.
Over 2,000 fans entered throughout the campaign initially and due to it’s success during the Premier League restart, it was decided that it would be continued through the start of the 2020/21 season to allow more families to convert their living room into the ‘Best Seat in the House’.
