LOG IN

European Sponsorship Association

the essential and inclusive community for all professionals working in sponsorship

  • Awards
    • ESA Awards
      • 2024 ESA Awards
        • Enter now!
        • FAQ & Dates
        • Categories
        • Judges
        • Partners
        • Ceremony
      • Previous ESA Awards
        • Winners & Shortlist
        • ESA Best of Europe Hall of Fame
        • Case Studies
        • Photos
        • Videos
    • ESA Fellowship
  • Resources
    • Case Studies
    • Research & Best Practice
    • ESA Sponsorship Market Overview
    • Policy Papers
    • Event Resources
  • Events
    • Upcoming Events
    • Past Events
    • ESA Member Round Tables
  • Professional Development
    • Qualifications
      • ESA Diploma
      • ESA Sponsorship Sales Certificate
      • ESA Leaders Programme
      • ESA AI Course
    • Careers advice
    • Jobs
  • News
    • ESA News
    • Member News
    • Blogs
    • Annual Newsletter
  • Join ESA
    • Join ESA
    • Our Members
  • About
    • Who We Are
    • What We Do
    • Contact
AWARDS
  • 2024 ESA Awards
    • Enter now!
    • FAQ & Dates
    • Categories
    • Judges
    • Partners
    • Ceremony
  • Previous Awards
    • Winners & Shortlist
    • ESA Best of Europe Hall of Fame
    • Case Studies
    • Photos
    • Videos

Wix, Manchester City and COPA90 – Pep Talks

Wix wanted to activate a key Manchester City sponsorship asset, the manager Pep Guardiola. To do so, Wix approached COPA90 with the task of creating authentic, engaging, fan-pleasing content that both captured the genius and star power of Pep, while also showcasing the Wix brand. Together with Manchester City, COPA90 delivered a creative strategy and production approach that over-delivered the above objectives, while also devising a comprehensive media strategy and distribution plan that ensured the content flew across social. Additional distribution via CNN provided the content with an even wider reach, which was even more amplified due to organic publisher pick-up.

  • Terms of Use
  • Privacy Policy
  • ESA Code of Conduct

© 2023 European Sponsorship Association · Return to top · Log in