Wix wanted to activate a key Manchester City sponsorship asset, the manager Pep Guardiola. To do so, Wix approached COPA90 with the task of creating authentic, engaging, fan-pleasing content that both captured the genius and star power of Pep, while also showcasing the Wix brand. Together with Manchester City, COPA90 delivered a creative strategy and production approach that over-delivered the above objectives, while also devising a comprehensive media strategy and distribution plan that ensured the content flew across social. Additional distribution via CNN provided the content with an even wider reach, which was even more amplified due to organic publisher pick-up.
