European Sponsorship Association

Promoting best practice and raising industry standards in sponsorship activities

Our Members

ESA has around 130 members across Europe.

Members include:

  • SPONSORS – local, national and global organisations
  • RIGHTS HOLDERS – Governing bodies, not-for-profit organisations
  • AGENCIES – Sponsorship, Advertising, PR, Marketing, Sales Promotion, Media, Research, Recruitment and freelance consultants
  • PROFESSIONAL ADVISORS – Legal, Insurance, Accountancy
  • SUPPLIERS – Venue, Event, Hospitality, Equipment, Design

Members are called to vote at the AGM on issues such as Board Director positions and each member organisation is entitled to one vote.

Current Members

Agencies

  • Atomic Sport
  • BDS Sponsorship
  • Bright Partnerships Worldwide Ltd

      We are an independent brand marketing agency with a mission to be at the forefront of brand storytelling through innovative communications and experiences. We specialise in PARTNERSHIPS (sponsorships, brand alliances, ambassadors), LIVE EXPERIENCES (Experiential, Corporate Events, Hospitality), and COMMUNICATIONS (PR, Social & Digital, Film Production).

      www.brightpartnerships.com

  • CAA Sports Consulting
  • Cake (Havas)
  • Connect Marketing Services
  • CSM Sport & Entertainment
  • Essentially Group (CSM Group)
  • Four Communications Group Ltd
  • Fuse
  • Gingernut Thinking

  • Golazo Consulting

      Big enough to matter, small enough to care
      We are not the largest global agency, but we are big enough to manage the big accounts.
      We are proud to say that we are not well known, so the brand is always bigger than the agency.
      We are lean and fit, making us an energetic contender to advise our clients.

      A European heart
      Our company was founded in Belgium at the centre of Europe and prides itself on
      the many multi-lingual, skilled experts that deliver measurable ROI to brands, teams and
      events across this fast-changing world.
      Real experience in sports marketing

      www.golazo.com

  • Helen Day Consulting

      Helen Day is a freelance consultant, with expert experience in sponsorship and event management, providing strategic analysis, financial, marketing, administration and implementation skills, particularly in sport and community activities. She has over 30 years experience working in sponsorship and sport in the UK and in Europe.

      She has wide experience and knowledge of sport and also in all aspects of sponsorship and marketing strategy and implementation in UK and Europe, with extensive contacts at senior level in sports councils and governing bodies and a wide ranging sponsor and agency net

      www.helendayconsulting.co.uk

  • Hill+Knowlton Strategies
  • HPS Jardine
  • iMediaSport Ltd
  • IMG
  • Juststuf
  • Kantar Media Sport Intelligence
  • Karen Earl Mentoring

      I've spent many years in the sponsorship industry, starting my own consultancy, Karen Earl Sponsorship in 1984. In 2007 KES became part of The Engine Group of companies and in 2008 changed its name to Synergy.
      I stood down as Synergy's Chairman in 2012 and started KE Mentoring.
      I mentor people at any level and help them set and achieve goals in their careers.
      See my website www.kementoring.com for more details.
      I've also been Chairman of the European Sponsorship Association since 2007.

      www.kementoring.com

  • Leo Burnett

      Leo Burnett is a team of brand activatists who specialise in sponsorship consultancy, sponsorship activation and rights management, as well as retail and shopper marketing and experiential. We are part of the Publicis Groupe.

      We work for brands who use sponsorship as a platform to move people to act, experience, recommend or purchase which in turn enhances brand perception, drives brand growth and trust.

      We believe that each sponsorship should be rooted in a brand's purpose and is most meaningful and impactful when fully integrated across all marketing and communications channels.

      leoburnett.co.uk

  • Limelight Sports
  • LIVEWIRE

      We are sponsorship consultants who guide clients through every stage of the sponsorship process. We understand our clients’ business objectives and how sponsorship can help to achieve those objectives.

      We believe that sponsorship, when managed properly, is the most powerful marketing tool; that is why our strategies are based on thorough research, brilliant activation and rigorous evaluation.

      www.livewire.ie

  • Malja BTL Oy

      Malja is one of the industry’s leading, most innovative and interactive marketing agency. Malja offers their clients content depth acting as the heart of brand marketing. We design and execute over 300 projects annually.

      Malja’s heart is in the gateway between Europe and Asia. We are happy to have excellent flight
      and freight connections from Helsinki to all parts of the world. Our design, pre-production, and project management are operated from the Nordic capital. For on-site production our team travels
      to event destinations to make your project live.

      www.malja.com

  • MdH Consultants AG
  • MEC Access
  • MediaCom
  • Millharbour Marketing

      We believe in making marketing better for everyone and achieve this by bringing a strategic approach to everything we do.
      As Chartered Marketers, we have a strong theoretical marketing underpinning and, along with our practical experience, we adapt those tools to today’s rapidly changing market place.
      We have a particular passion for sponsorship, where our love of marketing and sport meet. We use our strategic approach, whether acting for rights holders or brands, to ensure that sponsorship is effective in meeting marketing objectives and earns its place at the heart of the marketing mix.

      www.millharbourmarketing.com

  • MKTG Denmark
  • MKTG Finland
  • MKTG France
  • MKTG Germany
  • MKTG Italy
  • MKTG Norway
  • MKTG Spain
  • MKTG Sweden
  • MKTG UK

      We work across all sport and entertainment platforms with experience in sport, entertainment, music, media and

      mktg.com

  • Mongoose Sports & Entertainment
  • Myron Consulting Kft.

      We offer integrated sponsorship consultancy, from planning to execution, and finally evaluation. We serve our partners with personalized service-packages, with the most optimal content, based on individual needs and taking the business environment - as a key factor - into consideration.

      www.myron.hu

  • Nielsen Sports Deutschland GmbH
  • Octagon
  • Onside Sponsorship
  • Performance Communications
  • Phar Partnerships
  • Pitch International Commercial
  • PRISM
  • Professional Sports Group
  • PSG Communications
  • Reg&Co
  • RTR Sports Marketing
  • Sine Qua Non International

      Sine Qua Non is a full service agency offering communications, marketing and sponsorship services particularly to brands in the technology, automotive and engineering industries. Established in 2001, we have worked with some of the world's top brands across the top global motorsport championships - F1, MotoGP, World Rally, World Endurance and Formula E.

      sinequanon-intl.com

  • Sipahiler & +NineZero Event Management Company
  • Slingshot Sponsorship

      SLINGSHOT SPONSORSHIP works with innovative events, publishers, music artists, festivals, charities, associations, and brands to effectively monetise their assets. We IDENTIFY, CREATE, and OPTIMISE these assets into platforms that create meaningful marketing value. This is then driven beyond branding to create true collaborative PARTNERSHIPS that are sustainable and evolving.

      slingshotsponsorship.com

  • SponServe
  • Sponsor Consulting
  • Sponsorburo JSC
  • Sponsorium
  • Sponsorship Coach
  • Sponsorship Ideas

      Sponsorship Ideas is a Brussels based sponsorship agency which helps both sponsors and those looking for sponsorship. Clients include The European Space Agency, Dubai International Film Festival, The World Motocross Championships, The Olympic Business Club, The British Library, The Brewers of Europe, Epson and FedEx. We offer a speciality in helping those selling sponsorship prepare their case and improve their targeting which in turn also helps sponsors, who receive better quality sponsorship proposals, containing relevant information and creative sponsorship ideas, and showing that real thought has been given to their needs. As well as our day to day work, our book The Sponsorship Handbook gives 20 years of concentrated experience and we run training sessions in London and Brussels and elsewhere in Europe on sponsorship selling. Take a look at Find!Sponsorship, a great way to help you identify sponsorship trends, and search sponsor contacts and a database of who sponsors what.

      www.sponsorshipideas.com

  • Sport Media Focus
  • Sport Science Agency
  • SportQuake
  • Sports Systems

      Sports Systems, born in 1986, has always provided superior technology; yielding the best business results. Today, SportsSystems empowers the world’s leading brands as they activate their rights of sponsorship at the heart of the world’s greatest sporting events. Who we are and what we believe is important to our success and directly benefits our clients. Since 1986, Sports Systems has been successfully delivering event technology innovations to professional and college sports teams and leagues, and for the past seven years to corporate sponsors and their agencies.

      sportssystems.com

  • Synergy
  • The Sports Consultancy
  • Two Circles
  • Verve
  • VETTURELLI

      We are a consultancy with a track record in defining winning corporate sponsorship strategies. Experts in organizational process optimization, finding innovative solutions and implementation of sponsorships in order to improve the company’s image and/or reputation, open a dialog with defined target groups and improve the corporate culture. In the last two decades, our consultants gained a lot of experience operating and leading projects in multiple markets and built keen understanding for multicultural issues and approaches. Need support for the CEE Market - contact us - info@vetturelli.com.

      www.vetturelli.com

  • Viewpoint 360

      Richard Bracewell is the founder of Viewpoint 360, a specialist sponsorship and marketing consultancy providing expert advice to both sponsors and rights holders, helping them to maximise the value of their partnerships. Richard has a wealth of business expertise gained over 28 years, including 19 years at Shell where he held a number of senior global marketing positions. Most recently he was Shell’s Head of Sponsorship, responsible for global sponsorship strategy and managing a portfolio containing some of the most prestigious partnerships in world sport.

      viewpoint-360.com

  • WeAreFearless

      WeAreFearless are an award winning integrated sports and entertainment agency with consumer neuroscience and psychology at its core.

      We solve brand challenges through authentic brand partnerships, emotional storytelling and immersive experiences.

      Our purpose is to give Marketers the tools and spirit to be more fearless. We call it boldness with backup. We’ve partnered with UCL to dive deeper into why people think, feel and act the way they do.

      Our team is made up of the best commercially creative minds in partnerships and sponsorship, live experience, content, digital and PR.

      WeAreFearless.com

  • Westlake Consulting

  • Wilson Hartnell (WH)

      WH is Ireland's leading communications agency. We have a particular expertise in sponsorship and advise a number of Ireland's leading brands, businesses and rights holders on all aspects of sponsorship.

      whpr.ie


Professional Advisors

  • Avvocati Armellini Agostini Novello Carli

      Matteo Carli concentrates on the commercial aspects of motor racing and specialises in legal assistance and advice to racing drivers, managers, motorsport teams and organisers of championships (participating and/or operating in Formula 1, GP2 Series, Euroseries 3000, World Superbike and others). He frequently advises on the preparation and negotiation of a number of sponsorship agreements, including personal sponsorships and title sponsorships.

      He gained international professional experience in various major law firms in important European centres, including London, Amsterdam and Brussels. He is currently based in Italy and Switzerland having gained registration in Italy in 2002.


  • Clintons
  • Harbottle & Lewis LLP
  • Integro Insurance Brokers
  • Lewis Silkin LLP
  • Osborne Clarke
  • Worldwide Special Risks

      Worldwide Special Risks have been working with the sports & events industry for over over 20-years to produce exciting Sponsor lead promotions with headline grabbing prizes.

      Thanks to our Insurance backed Contests, if you are looking to offer high value exciting prizes, for example a Million Pounds, to create an exciting activation and leverage a Sponsorship program we can make it happen for a minimal outlay.

      Our Sponsorship Bonus Protection (Contractual Bonus Insurance) also enables sponsors/ clubs/athletes to hedge the exposure of performance related bonuses in a sponsorship agreement

      www.worldwidespecialrisks.co.uk


Rights Holders


Sponsors


Suppliers

  • Airton Risk Management (Paddy Power)
  • Convergence Events
  • CSM Live
  • Nielsen France

      Nielsen is the premier provider of analytics and insights within the sports industry, offering the most reliable source of independent and holistic market data in the sector and the most complete view of consumer trends and habits worldwide.

      Having acquired Repucom in 2016, Nielsen has become the global leader in delivering tailored commercial solutions for teams, leagues, federations, brands, broadcasters and agencies.

      www.nielsen.com

  • Nielsen Italy

      Nielsen is the premier provider of analytics and insights within the sports industry, offering the most reliable source of independent and holistic market data in the sector and the most complete view of consumer trends and habits worldwide.

      Having acquired Repucom in 2016, Nielsen has become the global leader in delivering tailored commercial solutions for teams, leagues, federations, brands, broadcasters and agencies.

      www.nielsen.com

  • Nielsen Spain

      Nielsen is the premier provider of analytics and insights within the sports industry, offering the most reliable source of independent and holistic market data in the sector and the most complete view of consumer trends and habits worldwide.

      Having acquired Repucom in 2016, Nielsen has become the global leader in delivering tailored commercial solutions for teams, leagues, federations, brands, broadcasters and agencies.

      www.nielsen.com

  • Nielsen UK

      Nielsen is the premier provider of analytics and insights within the sports industry, offering the most reliable source of independent and holistic market data in the sector and the most complete view of consumer trends and habits worldwide.

      Having acquired Repucom in 2016, Nielsen has become the global leader in delivering tailored commercial solutions for teams, leagues, federations, brands, broadcasters and agencies.

      www.nielsen.comuken.html

  • RT Marketing
  • Surrey CCC / Kia Oval
  • The PPL Group

      PPL provide branding, events and media solutions to a variety of clients. In sport PPL is proud to work with the All England Lawn Tennis Club, RFU, Scottish Rugby, The R&A, British Athletics and England Golf among others.

      Our skills include design and build of event structures, such as scoreboards, kiosks, fan areas, directional and sponsor signage. We work with all types of hard copy media and create digital content. Through the PPL sales office we sell display advertising and digital opportunities and manage onsite event teams.

      thepplgroup.com

  • VIP Sportstravel

Others

  • ArtAxis Music
  • Cause4
  • Emma Cook
  • Navigate Research (Europe)

      Navigate is the industry leader in evaluating and measuring marketing investments, primarily in sports and entertainment. Based in London & Chicago, Navigate helps clients determine the value of their partnerships and understand how they are performing.

      Navigate has measured the impact and ROI of hundreds of sponsorship deals and has valued billions of dollars in sponsorship transactions on behalf of brands, properties, universities and agencies.

      www.navigateresearch.com

  • Rosie Hiles


Working
together
with
sjtm logo

Translations

MENU