With the dawn of a new decade and more external pressures than ever, what issues and factors will dominate sponsorship in 2020?
For our first #ESAwebinar, join ESA and Nielsen Sports in a discussion of what the new decade holds for sponsorship.
This event will also include the launch of ESA’s much-anticipated Sponsorship Market Overview for 2020. Produced in conjunction with Nielsen Sports using the agency’s proprietary Nielsen Sports Market Intelligence, the Sponsorship Market Overview is the definitive annual report measuring the size of the European sponsorship sector.
This #ESAwebinar will provide an exclusive first look at the Sponsorship Market Overview data and provide insights, including growth sectors by consumer segment and country, which sports are on the rise and how major events are impacting sponsorship spending.
Following the data analysis and trends report, ESA and Nielsen Sports will host a Q&A with the Premier League to discuss rising trends and factors influencing the European sponsorship market.
Speakers include:
Tom Greenwood – Head of Partnerships and Activation, Premier League
Tom joined the Premier League in 2009 and is responsible for the management of the Premier League’s sponsorship and licensing programme, major international events and managing commercial relationships with Premier League Clubs.
Prior to this, Tom spent three years as Commercial Manager at the Professional Cricketers’ Association and previously trained as a solicitor with Linklaters, working primarily in private equity, mergers and acquisitions.
Andy Milnes – Head of Client Services, Nielsen Sports
Andy leads the UK and Ireland’s Client Services team with a core focus on building and managing the relationships with Nielsen Sports’ clients in the UK and Ireland.
Along with his team, he works with clients such as the Premier League, F1, HSBC and World Rugby delivering commercial solutions to understand and engage fan-bases, assess and navigate the media and broadcast landscape, and maximise sponsorship opportunities & revenues.
Andy Westlake – Chairman, European Sponsorship Association
Andy has worked in the sponsorship industry for over 25 including roles at Capital Radio, EMAP, CIA Media Network (now MEC Access) and then as CEO at Fast Track, part of the global Sports and Entertainment Group CSM.
In 2015 he established Westlake Consulting working with a range of brands, agencies and rights holders to deliver powerful partnerships in sport.
About #ESAwebinar events
ESA’s mission is to inspire, unite and grow the sponsorship industry for the benefit of its members. As the COVID-19 pandemic continues to cause unprecedented disruption to the sports and entertainment industry, it has never been more vital that the sponsorship community has access to informative, relevant and inspiring content.
Which is why ESA has launched the #ESAwebinar series – a regular series of masterclasses, Q&A discussions and other insightful content designed to educate and unite the sponsorship community, despite our physical distance.
The webinar recording has been made available exclusively to ESA members in our website Resources.
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