Ascot Racecourse today announces several sponsorship renewals within its Official Supplier portfolio.
Lavazza have renewed their contract as Official Coffee for a further three years and will be investing in additional retail outlets across the site, ensuring racegoers can enjoy perfectly served coffee recipes all year round.
Garrard have extended their contract as Official Trophy & Silverware Suppliers and Official Sponsor and are producing new trophies to be given to all winners of Group 1 races alongside the perpetual trophies.
The House of Garrard and Royal Ascot’s shared history reaches back to the creation of the first Gold Cup in 1842. This year they continue the legacy and for the first time, the Gold Cup, Queen’s Vase and Royal Hunt Cup will be joined by seven new trophies in silver, for winners of the other Group 1 races at Royal Ascot.
The House supplied trophies to Royal Ascot through its 164 years as Crown Jeweller, returning to this prestigious commission in recent years. From the very beginning, each trophy design has had to meet the monarch’s approval, and together they reflect changing tastes through the years.
The opportunity to create new trophy designs for this esteemed event was an exciting one for Garrard’s Head of Design, Claire Scott;
“Looking back through the House’s many Royal Ascot trophies was a fascinating and inspiring experience,” she says. “The cups from Queen Victoria’s time were extraordinarily ornate, but I was especially drawn to the classic, sleek designs of the 1930s.”
Their clean lines and striking silhouettes can be seen in the new trophies for 2018. Garrard is all about the details and running around the base of the trophies is the Royal Ascot pattern of classic racing silk designs.
The new Royal Ascot commissions will be the latest additions to Garrard’s rich heritage of creating some of the most illustrious trophies in the world. Each one follows in the tradition established by founder silversmith George Wickes in 1735, achieving a balance of iconic design and impeccable execution.
Harrogate Water have signed a new five-year deal as Official Spring Water Supplier, which will run from 2018 to 2022.
Harrogate will continue to offer racegoers free bottles of spring water on exit during Royal Ascot and selected racedays throughout the summer months, as part of “Pace Yourself”; the racing industry’s drink awareness campaign and in addition, a team of litter pickers will collect and recycle any empty bottles left on the High Street.
All Harrogate Water products from this month onwards will use 50% UK post-consumer recycled plastic content (rPET), the most of any UK bottled water producer and the maximum that can currently be achieved given the limited availability of recycled material.
Harrogate Water have also launched the ‘Incredible Shrinking Bottle Campaign’ which encourages consumers to ‘Twist It. Cap It. Recycle It’ to make their bottle extremely compact and increase recycling on the go.
Juliet Slot, Chief Commercial Officer at Ascot Racecourse, said:
“Ascot racedays are internationally celebrated events, quintessentially British and synonymous with elegance and style. We are delighted to continue to broaden our relationships with these organisations, all of which share so many of these values.
“Lavazza has a strong appreciation for events with rich history and rituals. The care taken in the crafting and pouring of their coffee mirrors the level of detail we put into our customer raceday experience.
“Garrard, like Royal Ascot, is a name steeped in history. The designs of the new trophies, which will be ready for the Royal Meeting, have been selected and approved by Her Majesty’s Representative and the Trustees of Ascot.
“Harrogate are a brand with refined heritage and spa origins dating back to 1571, which perfectly complements Ascot’s 300-year heritage.”
–ENDS–
For further information, please contact:
Ashley Morton-Hunte – Corporate and Racing Communications Manager, Ascot Racecourse
Ashley.Morton-Hunte@ascot.co.uk / +44 (0) 7803 007997
About Ascot Racecourse
Ascot Racecourse was founded in 1711 by Queen Anne who saw the land had potential for horseracing. Royal Ascot in June is an occasion like no other in the sporting calendar. While its five days of flat racing attracts entries from around the World and is demonstrably a celebration of horseracing at its very best, it is also a social occasion like no other, steeped in history and synonymous with pageantry and style.
On each of the five race days, The Queen arrives by Royal Procession along the racecourse with her guests, in full view of the 300,000 weekly spectators.
At the heart of Royal Ascot is the Royal Enclosure which dates back to 1807 and the reign of George III. Within this area, a dress code of morning dress for men and formal day wear for ladies applies.
To book tickets visit www.ascot.co.uk or call 0844 346 3000.