Roland-Garros 2020 would be played amidst unprecedented circumstances. As the Digital Innovation Partner, Infosys had to rise to the challenge to power a virtual-first tournament.
THE SITUATION: A NEW EXPERIENCE FOR A NEW NORMAL
Infosys believed in ‘unmarketing’: marketing that’s made with the technology itself. When the crisis emerged, our focus was raising the game with data, insights and digital experiences.
THE VISION: EMPOWERING PLAYERS, FANS AND MEDIA
Players would spend less time on court. Fans would miss the familiar Roland-Garros. Media would cover the game remotely. How could we empower them all digitally?
THE IDEA: #15LOVE: 15 WAYS TO EXPERIENCE THE NEXT
Infosys created 15 innovations that would raise the game for everyone in tennis. These included video analytics for players, a 3D Match Centre for fans, and AI-assisted journalism for media. #15Love was our campaign to take our technologies to the world, one a day over the tournament: 15 days, 15 innovations, #15Love.
THE LAUNCH: SPIRIT OF INNOVATION, NARRATED BY JIM COURIER
The human spirit is made seek reinvention during disruption. Telling this story was the voice of tennis, who uncovered the resilience of the teams making the #15Love experience.
THE OUTCOME: WINNING FROM ENGAGEMENT TO EMPOWERMENT
The brand received 545 million digital impressions and 5 million video views. What matters more is that our fanfacing innovations received 18 million views, 1,000+ players/coaches used our AI videos, and 109 editorials were penned with our AI platform. Each innovation is a game-changer, shaping a new digital sport.
