In 2020 sport ground to a halt, leaving rights holders, brands and governing bodies facing an unprecedented question.
How can I activate my sports partnership in the middle of a global pandemic?
Enter MKTG Sport & Entertainment.
Utilising our expertise in creative solutions powered by data and insights, we set to work guiding our partners through this unchartered territory.
We’re proud to say this resulted in a series of ground-breaking activations and purpose-driven campaigns which delivered on our clients’ clearly defined targets.
In football, we pivoted Cadbury from league partnerships into multiple club partnerships, focusing on community-driven activations supporting the local businesses hit hardest by the pandemic.
Our work with FedEx, who became Official Logistics Partner of the UEFA EURO 2020 Championships, saw us deliver against multiple shifting objectives on the biggest scale for the brand across 11 host nations.
We guided Workday through their first steps in sports partnerships, working with Formula 1 and the European Tour, as the employee cloud solutions provider, sought to raise awareness around their brand.
In Thought Leadership we ensured we stayed on top of industry trends and challenged those around us with the findings from our annual Frontier survey.
As we approach 2022, the success and learnings gained from this challenging period, has seen us double in size, diversify our offering to adapt to our partners’ evolving needs and adopt new values, placing the mental and physical wellbeing of our team members at the heart of our focus and culture going forward.
