In 2018, Co-op and Live Nation launched an industry-first festival partnership across Download, Latitude, Reading and Leeds festivals – placing Co-op at the heart of the live music conversation throughout the Summer. Objectives: • Drive brand awareness of the Co-op amongst a music loving audience • Connect and engage with a younger demographic • Improve the on-site experience for festival fans – providing a one-stop shop to service the festivalgoers across the weekend • Promote Co-op’s core values in the most impactful way • Drive incentive and reward amongst Co-op employees.
