No hotel company has ever made a significant impression in football sponsorship until now. After acquiring Starwood Hotels & Resorts and with a specific need to support Germany as both a source and destination market, Marriott created a multi-year partnership with Bayern Munich to deliver value across the entire business. After just four months and with a unique, relevant and impactful activation campaign that included Europe’s first ever stadium sleepover, Marriott has already smashed sales, loyalty and brand targets to establish the partnership and set it up for success for the remainder of the term and beyond.
