In a revolutionary and unexpected partnership, DHL joined forces with ESL in May 2018 and won the hearts of esports fans with humorous content and authentic fan experiences. As the first mover in logistics, DHL showcased innovations and ESL One Player Moments, the activation reached millions with a highly tailored influencer strategy and the DHL Box Stacker Pro, the first VR robot box-stacking challenge. DHL’s global sponsorship positioning is Moments that Deliver. From unique content to memorable live experiences, DHL delivered those moments to young esports fans and proved that DHL is a welcomed player in the esports world.
