This is the story of how Expedia Group brought the world of UEFA Champions League within reach for their guests at the Final in Madrid.
Amidst all of the consumer-facing activity, the B2B hospitality space within the Champions Village was arguably the most important activation of the season, providing Expedia Group with the opportunity to host VIP partners, and introduce them to its first year of UEFA Champions League Sponsorship.
Expedia Group took guests on a journey through time to tell the story of Europe’s greatest destinations through the lens of football, showcasing iconic UCL Finals throughout the years, while immersing guests in the culture of those host cities.
