In its mission to lead the performance electrification market, Jaguar began its journey in 2016 setting up Jaguar Racing & in 2018 introducing its’ own electric motorsport series (eTROPHY), using its road car the I-PACE.
As both rightsholder & sponsor actionable insights were essential to maximise return to the business & its stakeholders. This necessitated a pioneering & future proof research programme bringing together multiple data sets on a global basis to answer the primary objective to shift “Jaguar–A Brand for Me”.
The insights allowed Jaguar to make decisions in its investment, retention of & attraction of new sponsors, whilst evaluating its performance against brand objectives.
