Littlewoods Ireland, Ireland’s largest online department store, proved its passion for Gaelic Games, its commitment to the players, the millions of fans and to the 2,200 clubs intrinsic to Irish life. New to sponsorship and without an above-the-line budget, Littlewoods Ireland relied on innovative, clever PR, experiential, digital and social tactics to drive the sponsorship. Executed through a meaningful, comprehensive communications campaign, Littlewoods Ireland authentically served the wants and needs of fans whist supporting the brand’s core values, ensuring its sponsorships and products remained front of mind, and ultimately driving incremental revenue by a staggering €9 million.
