In 2019 Mylan launched a new food-supplement magnesium product, the Magnosolv Sport in the Hungarian market, developed especially to athletes and sporty lifestyle people. The goal was to support the market launch and inform the target audience about the new product. Based on the insights and target group characteristics, we planned an integrated communication approach using all of the relevant media platforms, creatively we sponsored one of the most famous Hungarian athletes as a brand ambassador and some micro-influencers to represent the product among professional athletes authentically and convey product innovations to every potential consumer living an active life.
