2017 has seen Nielsen Sports establish itself as the industry leader in insights, analytics, data and consulting solutions for the sports industry in Europe and beyond. Its continued development of technologies to establish a unified measurement of sponsorship valuation across media platforms coupled with industry’s growing reliance on Nielsen Sports’ methodologies have led to its data becoming currency for both rights owners and brands. Growing its operations in Russia, Turkey and Switzerland this year has also shown the importance Nielsen Sports continues to place on the region and the continued level of investment it’s making into the European sponsorship industry.
