ING has been the proud Main Sponsor of the Royal Belgian Federation (RBFA) and the Belgian Red Devils since 2010. As a bank and in very close collaboration with the RBFA, ING wanted to differentiate itself from other sponsors and create a completely new innovative concept. First initiated by an ING employee, the Red Devils mascot project was aimed to create a new emotional link between the team, the players and the fans, helping the RBFA and ING to reach their communication and commercial objectives in 2018 while setting a theme and perspective on the coming years of this long-term partnership.
