Since the outset of professionalism, Premiership Rugby clubs have embraced change and transformed themselves into commercial business operations in the pursuit of success on and off the field.
Our 2017/2018 sponsorship campaign ‘The Business of Rugby’ was developed with Ricoh’s corporate messaging in mind. Focusing on people, process and technology, we set to explore how Premiership Rugby clubs are making the most out of these three areas to generate success on and off the pitch.
Through a series of videos, blogs and a live event we aimed to illustrate the key parallels between business and sport and bring these learnings to life for our clients and prospects.
