Standard Chartered Bank (SCB) have long understood the power of sponsorship and its ability to reach, engage and persuade a global audience. Through the bank’s Liverpool Football Club (LFC) partnership, we identified an opportunity to do so with the club’s global audience of almost 600M fans. In 2017/18 the club celebrated their 125th anniversary, and to mark the occasion SCB created a series of stories told through a combination of traditional and novel mediums. From a cutting-edge 360 degree binaural audio experience, to documentary films and even publishing a hardcover children’s book, we pushed the boundaries with this integrated sponsorship campaign.
