Wix see the power of sport to reach global audiences, with football and Manchester City’s global appeal delivering awareness and recognition to aid generation of new customers and grow engagement with their current users, increasing retention and conversion.
Building off a series of successful campaigns in 2017 which was targeted specifically at their Latin America users, Wix wanted to make their 2018 campaign more impactful than ever before, delivering enhanced value for their users through their partnership and emulating the success seen in Latin America broadening the activity to include Europe.
