Vodafone’s brand purpose is to connect everybody to live a better today, and build a better tomorrow. Our brand expression : The Future is Exciting. Ready? We made a strong start with Irish Rugby, hitting 60% awareness in Year 1. We drove our mission – to build the most interconnected team and fanbase on the planet – through our strategic platform #TeamofUs. Our next challenge – broaden the impact. By showcasing our ability to connect, we would enable the Social Fan understand that the Irish Rugby team was of them. They shared common history – and had a shared future. Increased brand consideration would come from that sense of connectedness.
Because who we are is how we play.
