Betfair has appointed CAA Sports Consulting, a division of leading entertainment and sports agency Creative Artists Agency (CAA), to activate its global partnership with FC Barcelona and flagship horse racing events, the Betfair Chase and Betfair Tingle Creek.
The world’s leading Internet betting exchange became an Official Global Partner of FC Barcelona after signing a three-year deal in July this year.
CAA Sports Consulting has created an innovative campaign to engage with FC Barcelona’s global fan base that will support Betfair’s ‘Ready?’ brand positioning through digital, social, experiential, and PR channels.
In addition, CAA Sports Consulting will create bespoke experiential activations to drive engagement and visibility around two of betfair’s headline racing sponsorships, the Betfair Chase at Haydock Park in November and Tingle Creek at Sandown Park in December.
Stephen Mault, Betfair Head of Marketing UK and Ireland, said; “We have been impressed with the strategic thinking, creativity, and culture of the team at CAA Sports. In true Betfair tradition, we have some big activation plans across both FC Barcelona and the horse racing, which will be launched and rolled out very soon.”
Andy Kenny, Head of CAA Sports Consulting London, said; “Betfair is an innovative and pioneering brand, with a distinctive positioning in the sector, and we are really enjoying working with them in planning what we know will be a very creative and impactful campaign over the coming months.”
CAA Sports Consulting launched in October 2011, and today advises, manages, and activates on more than $2.5 billion in sponsorship rights deals on behalf of leading global brands, including Allianz, Bose, Emirates Airline, Jaguar Land Rover, Nestlé and Prudential, among others.
CAA Sports recently expanded its global marketing capabilities with the acquisition of two award-winning international sports marketing agencies, including the London-based brandrapport, and Munich-based Cemano Communication. With a team of more than 325 people dedicated to servicing brands, CAA Sports provides clients full-service marketing services spanning strategic advisory, experiential, hospitality, and analytics.
CAA Sports is a division of leading entertainment and sports agency Creative Artists Agency (CAA).
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CAA London Office
