- Betfair, the world’s leading bookmaker, has launched a global campaign to leverage its partnership with FC Barcelona
- The ‘Magic of Barca’ will tap into the club’s unique style and culture and celebrate moments of magic both on and off the pitch
Betfair will work closely with FC Barcelona to run a number of joint marketing initiatives to engage and reward the club’s global fanbase. The campaign aims to build anticipation and excitement in line with Betfair’s ‘Ready?’ brand positioning through a series of strategic partnerships, pioneering collaborations, blockbuster content and memorable fan experiences.
To launch the campaign, Betfair is giving eight super fans across Europe and Brazil the chance to win a once-in-a-lifetime experience at the Camp Nou to bring the Magic of Barça to life. Betfair is launching a search to find the ultimate FC Barcelona super fans and has released a short film featuring lifelong supporter Luis Jiménez to encourage more fans to tell their story via Betfair’s #MagicOfBarca landing page. Watch here, http://bit.ly/MOB_En
The campaign will see Betfair activate across multiple channels and markets.
Harry Phillips, Spokesperson for Betfair, said: “When Barcelona take to the field, millions tune in to watch the magic on the pitch unfold. The promise of what’s to come is at the heart of our Ready? proposition. We want to build a feeling of anticipation and celebrate the Magic of Barça through exciting activations and experiences for fans.”
Francesco Calvo, FC Barcelona, Chief Revenue Officer, said: “The Magic of Barça really embraces the passion and spirit of the club. The groundbreaking nature of Betfair’s activity is a first for the club and not only demonstrates why they are the perfect partner for FC Barcelona but why they are innovators in the betting industry.”
Luis Jiménez, FC Barcelona Super Fan, said: “Barcelona is more than just a club. It’s a way of life. There are people with religious beliefs or different ideologies and things that are special to them but for me, my temple and spiritual place is here, Camp Nou. Ever since my first trip to the Camp Nou I’ve been passionate. Every fan has a special Barça moment, for me it was when Barcelona made history winning the first treble in Spanish football history. This is what the magic of Barça means to me.”
To enter:
Calling all FCB super fans! To celebrate its ‘Magic of Barça’ campaign, Betfair is giving eight super fans the opportunity to win the ultimate FC Barcelona experience which includes an official coaching clinic with FC Barcelona’s coaches, exclusive Camp Nou tour, FC Barcelona home kit, tickets to a FCB home match plus flights and accommodation for each winning fan and their guest. To enter, visit http://bit.ly/MOB_En and tell us why you are the ultimate FC Barcelona superfan including the #MagcOfBarca to be in with a chance of securing your place for a once in a lifetime experience. Entries will only be accepted between Wednesday 7th December and Friday 16th December when the competition closes.
–ENDS–
Photo credits: onEdition
About Betfair:
Betfair is one of the world’s largest international online sports betting providers and pioneered the betting exchange in 2000. Driven by cutting-edge technology, Betfair’s exchange enables customers to bet at odds sought by themselves or offered by other customers and Betfair now also operates a complementary fixed odds Sportsbook. In addition to sports betting, Betfair offers a portfolio of innovative products including casino, exchange games and poker.
betfair Channels:
– Facebook: www.facebook.com/Betfair/
– Twitter: www.twitter.com/betfair: @betfair #MagicOfBarca
– Instagram: www.instagram.com/betfair/
