- Betfair confirm reports that World Famous Magician, Dynamo has been collaborating behind-the-scenes with FC Barcelona
- Dynamo seen using pioneering techniques to improve the strength and connectivity of the players
- Suárez, Piqué, Sergi Roberto, Alba and Busquets discover new team connection thanks to Dynamo’s unique training style
- Dynamo’s first training session with the players shows him using visualisation techniques to enable them to bend metal
Ending weeks of speculation, Betfair the Official Betting Partner of FC Barcelona, can confirm that world famous magician, Dynamo has been working behind the scenes with several of the first team players. In a first for FC Barcelona, this unique collaboration sees pioneering techniques used to improve the connectivity between the players to take the team’s magic on the pitch to a new level.
As part of the brand’s #MagicOfBarça campaign, Betfair partnered with UK born magician Dynamo, in an attempt to make the best Club in the world even better by enhancing the player’s focus and connectivity. New footage shows Dynamo using visualisation techniques to create a connection between the players, the likes which have never been seen in football before.
On the 18th February, Steven Frayne a.k.a Dynamo first appeared at FC Barcelona’s training ground, the Ciutat Esportiva to prepare the players for one of the greatest comebacks in football history. Throughout the training session he was seen pitch side taking notes and analysing the players during one of the Club’s famous Rondo sessions. Dynamo caught up with some of the Club’s star players including Suárez, Piqué, Alba, Busquets and Sergi Roberto for one of the Club’s most innovative training sessions to date.
During Dynamo’s first training session the illusionist is seen presenting Luis Suárez and Jordi Alba with a metal nail which they examine and try to bend using only their physical strength. Unable to bend the nail, Dynamo takes the players through a visualisation exercise and to their amazement they are now capable of bending it effortlessly.
Dynamo, World Famous Magician, said: “Working with Betfair and FC Barcelona has given me the chance to use a number of visualisation techniques that might seem a bit unusual to the players, but once they opened up to me, I was really able to unleash some potential in them that they didn’t know they had.”
Dynamo was brought in by Betfair and FC Barcelona to support the brand’s #MagicOfBarça campaign. The campaign built anticipation and excitement in line with Betfair’s ‘Ready?’ brand positioning through a series of strategic partnerships, pioneering collaborations and memorable fan experiences.
Paul Gambrill, Marketing Director for Betfair, said: “Our partnership with FC Barcelona started at the beginning of this season and we’ve been working with the Club to promote our #MagicOfBarça campaign. To be able to bring together two world famous properties such as FC Barcelona and Dynamo strengthens our relationship with the club and fans by providing them with truly unique and magical experiences.”
COMING SOON: Dynamo returns to Camp Nou and goes undercover to surprise fans in the buildup to the club’s La Liga match versus Leganes.
–ENDS–
Contact:
Alex Newell
E: Alex.newell@caa.com
T: 07733 303840
Kate Moore
E: Kate.moore@caa.com
T: 07900 882317
