AIG Insurance has launched a new digital and social campaign The Essence of Dublin GAA in support of their sponsorship of Dublin GAA, and the brand’s overarching ‘Celebrating Support’ summer campaign, which reflects on the brands decade of support for the team.
Created by Legacy Communications, the creative is based on, and features, real fans and their insights, covering what makes Dublin GAA ‘unique’, including talent, work ethic, the ‘craic’ & fun, and of course the supporters and players.
An ode to celebrating an unbelievable 10 years as Official Sponsor of Dublin GAA, the campaign includes a master video and is supported by several cut downs further delving deeper into what it means to be a Dub, and the witty voiceover is fittingly delivered by Irish comedian PJ Gallagher.
#CelebratingSupport #EffortIsEqual
Client – AIG | John Gillick Head of Consumer Marketing & Sponsorship
Agency – Creative & Strategy – Legacy Communications
Legacy Head of Brand and Sponsorship – Shireen McDonagh
Legacy Associate Director – Mary McGuire
Legacy Campaign Support – Karl Wolahan
Production Company – Roamer
Executive Producer – Conor Hayes
Director – Gar O Rourke
Editor – Ronan Fox
