Luxury jewellery brand Boodles has signed as the Official Headline Partner of Belgravia’s A Summer of Sport, with the iconic British brand activating onsite in Eccleston Yards this summer.
Running from July to September “A Summer of Sport” will offer Londoners the opportunity to watch live screenings of this summer’s sporting activity within the intimate setting of Eccleston Yards, a short walk from Victoria Station.
Created by Grosvenor, A Summer of Sport screenings will include the Wimbledon Tennis Championships (1-14 July), Tour De France (16-17 July), England vs West Indies Test Match Cricket (18-22 July), the 2024 Olympic Games (26 July-11 August), England vs Sri Lanka Test Match Cricket (21 – 25 August) and the 2024 Paralympic Games (28 August-8 September).
Boodles sponsorship rights include Headline Partner promotion on all marketing materials, onsite activation, VIP guest hosting opportunities, the right to install branded bunting and deck chairs as well as inclusion on the event’s website, social media and e-letters.
Camilla Carter, Commercial Partnerships Manager, Grosvenor, commented: “We are delighted to welcome the luxury jewellery brand Boodles as headline partner to A Summer of Sport screenings in Eccleston Yards.We are looking forward to working with Honour and her team to bring their sponsorship to life from July as we screen the best sporting action this summer.”
Honour Wainwright, Head of Marketing, Boodles added: “As sports fans the British sporting summer is always something we look forward to and as a brand we are heavily involved within horse racing and tennis, so to partner with the screenings in A Summer of Sport makes perfect sense for us.”
For more information about A Summer of Sport visit https://www.belgravialdn.com/event/a-summer-of-sport and www.boodles.com. For further partnership opportunities contact Emma@regandco.com
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About Belgravia:
Distinguished and truly unique, Belgravia is a delightful place to shop, socialise, and explore. Just a 5 minute stroll from Sloane Square and Victoria stations, Belgravia is home to a number of hero fashion, beauty, home, food and wellness retailers and destinations situated on Elizabeth Street, Motcomb Street, Eccleston Yards and Pimlico Road. It’s smart, contemporary and yet celebratory of heritage, playful yet chic.
Website: Belgravialdn.com
Instagram: @Belgravia_ldn
About Grosvenor :
Grosvenor is an international organisation whose activities span urban property, food and agtech, rural estate management and support for philanthropic initiatives. We are a values-led business which represents the Grosvenor family and share a common purpose – to deliver lasting commercial, social and environmental benefit – addressing today’s needs while taking responsibility for those of future generations.
With a track record of over 340 years, we work to improve urban property and places in many of the world’s leading cities, promoting sustainability within the built environment and enhancing the wellbeing of customers and communities.
Our UK property business supports c1,000 businesses and tens of thousands of residents and workers across London’s West End each day. We also invest in, create and manage sustainable neighbourhoods in Liverpool and across England. As a 1.5oC aligned company, pioneering change and new ways of thinking about property we aim to ensure our places benefit both people and the planet over the long term.
Website: Grosvenor.com
About Boodles
Since 1798, Boodles has represented the epitome of fine British jewellery. Still a privately-owned family business, Boodles stands for the very best in creative design; the highest quality diamonds and gemstones; and the fusion of traditional craft skills with innovation.
Every piece of Boodles jewellery is designed and handcrafted in Britain. There is an emphasis at Boodles on provenance: we take pride in being able to trace our diamonds all the way back to source, and on using gold of a Single Mine Origin. At once classic and contemporary – and always distinctive – Boodles is perhaps best known for Raindance; the iconic ring which was recognised by the V&A Museum and entered into its permanent collection. In 2023 – the year of our 225th anniversary – Boodles was named by the UK’s luxury sector body, Walpole, as Best British Luxury Brand of the Year.
Website: www.boodles.com
Instagram: @boodles
About Reg&Co
Reg&Co is a consultancy using sponsorship and brand partnerships to drive commercial value for organisations, across sport, arts and culture, entertainment, education and charity.
For more information, please contact Karen Morris: karen@regandco.com +44(0) 7771 900 465
