The Iconic Breezer is Back!
At the Horeca Expo in Ghent and Horecava in Amsterdam, thousands of visitors flocked to our spectacular activation for an ice-cold Breezer!
In a vibrant retro atmosphere, we reintroduced the Breezer brand, with Wasserman executing the briefing flawlessly. Bacardi challenged us to ensure that visitors from all over the expo were drawn to the stand – and we delivered!
With the Breezer Disco Bingo concept, the excitement kicked off every hour. Our animation team handed out bingo cards across the expo floor, while the DJ fired up one disco hit after another. Only good vibes!
This was the ultimate kickoff for Breezer’s revival! This activation brought the brand back to the hospitality scene in a fresh and playful way, with a nostalgic nod to the disco era.
The positive reactions from visitors confirmed that our mission was a success!
“We are absolutely thrilled with the enthusiastic responses from the audience. Breezer has always been a brand that creates fun and connection, and it was fantastic to experience that again,” says the Bacardi-Martini account manager.
“And this is just the beginning for Breezer – we can’t wait to surprise our fans even
more in the coming months!”
-ENDS-
www.teamwass.be
+32 15 33 97 87
info.benelux@teamwass.com
MECHELEN – AMSTERDAM
