Bridgestone UK, a worldwide partner of the Olympic Games Tokyo 2020, today announced its Bridgestone Olympic Games Experience roadshow across the UK. Taking place between 5-12 August, the experience hopes to mark the success of Team GB by continuing the Olympic Games celebrations beyond Tokyo 2020.
The immersive Olympic Games experience will provide fans with the opportunity to test their skills against Olympians. The experiential event is part of its Chase Your Dream, No Matter What campaign, set to inspire people to overcome obstacles and persevere in pursuit of their goals.
The roadshow will take place in London (Westfield, Shepherds Bush) from 5-6 August, as part of the Official Team GB Fan Zone, Birmingham (The Bull Ring) from 8-9 August, and Manchester (Piccadilly Gardens) from 11-12 August, with COVID protocols followed to ensure visitors and guests can enjoy the day in a safe setting.
The activation will be held in a converted Bridgestone Olympic Games Experience themed truck, hosting five Olympic-themed challenges. Alongside the truck, an eye-catching I Love Tokyo sign created with Bridgestone tyres will create the perfect backdrop to celebrate Team GB’s success.
Participants will be encouraged to adopt an athlete mindset to accomplish their dreams and will test themselves against Bridgestone Olympic Games ambassadors to see if they have what it takes. This includes a step challenge to match a personal best set by two-time bronze medalist and French sprinter, Christophe Lemaitre and a reflex test against Britain’s taekwondo athlete and Olympic Games medalist, Lutalo Muhammad. No guests will leave empty handed, as visitors will receive Japanese Calligraphy embodying their life goals as a reminder to overcome hurdles and continue their journey.
Bridgestone UK spokesperson, Andy Mathias, Marketing Manager, said: “As a Worldwide Olympic Partner we support a number of Olympic Games Ambassadors and have come to learn of the motivation and mindset required to Chase Your Dream, No Matter What.
“With Olympic themed challenges set by our ambassadors, we hope to create an enjoyable experience that gives visitors a glimpse of this and motivates them to chase their own dream, no matter what.”
To sign up to the event, please click on the links here for London, Birmingham and Manchester. To find out more about Bridgestone’s ‘Chase Your Dream, No Matter What’ campaign, please visit, https://bridgestone.co.uk/olympics.”
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About Bridgestone in Europe, Russia, Middle East, India and Africa
Bridgestone in Europe, Russia, Middle East, India and Africa (BSEMIA), headquartered in Zaventem (Belgium), is a subsidiary of Bridgestone Corporation. In addition to its premium tyre products, BSEMIA offers a growing portfolio of tyre-centric and mobility solutions, and serves its customers in an extensive retail network with thousands of touchpoints.
Together with its partners and guided by its global corporate social responsibility commitment, Our Way to Serve, Bridgestone is dedicated to shaping a sustainable future of mobility and improving how people move, live, work and play.
For more information about Bridgestone in EMIA, please visit www.bridgestone-emia.com and www.bridgestonenewsroom.eu. Follow us on Facebook, Instagram, YouTube and LinkedIn.
About the Bridgestone Corporation Worldwide Olympic and Paralympic Partnerships
Bridgestone Corporation, headquartered in Tokyo, proudly became a Worldwide Olympic Partner in 2014 and a Worldwide Paralympic Partner in 2018. The company has global rights to the Olympic and Paralympic Movements through to 2024, a period that includes the Olympic and Paralympic Games Tokyo 2020, Beijing 2022 and Paris 2024. Bridgestone activities related to its Worldwide Olympic and Paralympic Partnerships are guided by a global “Chase Your Dream” message, which intends to inspire people to overcome obstacles and persevere in pursuit of their goals. Additionally, these activities advance the company’s efforts to help create a more inclusive and sustainable society in alignment with its global corporate social responsibility commitment, Our Way to Serve. As a worldwide partner, Bridgestone has marketing rights that include its full range of tyres, tyre services and selected automotive vehicle services, self-propelled bicycles, seismic isolation bearings, and a variety of building and industrial products.
I Am Team GB
I Am Team GB, presented by Toyota, has launched its 2021 campaign, A Festival of Sport, providing physical and virtual opportunities to get the nation moving, culminating in a weekend of free events held around the country on 14-15 August.
Inspired by Team GB’s involvement at the Tokyo 2020 Olympics, the campaign will encourage the nation to ‘Get Up and Get Active’ by trying any Olympic sport.
There are plenty of ways to get up and get active for I Am Team GB’s 2021 Festival of Sport, from taking part in large-scale flagship hero activities to taking part with family at home. Visit https://www.iamteamgb.com/ for further details.
