Following a competitive pitch, PHAR has been appointed by the British Triathlon Federation – the national governing body for the sports of Triathlon, Duathlon and Multisport in Great Britain – as its exclusive sponsorship sales agency.
PHAR will develop and deliver innovative and exciting opportunities for commercial partners with British Triathlon in the run up to Rio 2016 and beyond.
Triathlon is currently one of the fastest growing sports in the UK, with over 196,000 race starts across more than 1,000 events in 2014. Great Britain has enjoyed huge success in the sport over the last decade, winning 7 ITU individual world titles, and in Alistair Brownlee has the current Olympic, European and Commonwealth champion.
Chief Executive of the British Triathlon Federation, Jack Buckner, commented: “We are delighted to appoint PHAR as our exclusive sponsorship sales agency. Triathlon is currently enjoying an outstanding period of growth and success in Britain, both at a grassroots and elite level, and we believe PHAR’s expertise is well-placed to ensure we are able to offer relevant and exciting platforms to prospective partners looking to engage with Triathlon.”
Nick Lockwood, Managing Director at PHAR, added: “Triathlon has a rare combination of highly desirable attributes that makes it a hugely appealing property for brands. We are looking forward to working with British Triathlon to create a sponsorship offering that enables brands to communicate and engage with a rapidly expanding, and incredibly sought-after demographic.”
–ENDS–
Note to editors
About British Triathlon
British Triathlon is the Governing Body for the sport in Great Britain. It is responsible for raising the profile and delivering elite performance for Triathlon, Paratriathlon, Duathlon and Aquathlon in Great Britain. Triathlon is a fast growing, dynamic and modern Olympic & Paralympic sport with talented world-class athletes, coaches and support staff, focused around delivering world-class events and medal winning performances.
Great Britain is home to the 2012 Olympic Champion (Alistair Brownlee) and Bronze Medallist (Jonathan Brownlee) as well as numerous current World Champions (www.britishtriathlonmedia.org/current-world-champions) amongst a strong squad of world ranked elite triathletes, and emerging talent from our youth development programmes. British Triathlon enables Paratriathletes to deliver world-class success, raising the profile of Paratriathlon in the build up to the Rio 2016 Paralympic Games.
There are over 850 Triathlon events conducted in Great Britain each year including the British Triathlon Super Series, which attracts athletes from all over the world. British Triathlon is committed to being a leader in environmental awareness in sport, protecting the environment in which we operate today and in the future.
British Triathlon aims to promote excellence in our sport, and create opportunities for everyone to achieve their personal triathlon challenges.
British Triathlon is a beneficiary of the UK Sport Lottery funded World Class Programmes (WCP). The programmes focus on performance sport with the aim of achieving sporting excellence on the world stage. Further information can be found on the UK Sport website at www.uksport.gov.uk.
Visit www.britishtriathlonmedia.org for downloadable image galleries, detailed athlete profiles, results, stats and information.
For further information please contact:
Tom Goldspink: 07795 415452 / tomgoldspink@britishtriathlon.org
About PHAR
PHAR is a specialist media, marketing and sponsorship consultancy. Following its launch in 2011, the company now employs over 60 people in the UK, Singapore, Malaysia, Thailand, Indonesia, Philippines, India and Middle East. PHAR’s Chairman is Tony Fernandes, the founder of AirAsia and owner of Queens Park Rangers. The purpose of PHAR is to deliver long-term commercial value to its clients, encompassing brands, rights holders and talent. PHAR does this by creating media and marketing opportunities that engage with consumers with a focus on research, analysis and creativity. PHAR’s clients include Samsung, Ricoh, ASOS.com, FOREX.com, Pure Gym, David Lloyd Leisure, Chelsea FC, Barclays Premier League, Women’s Tennis Association, Transport for London, Transport for Greater Manchester, The Eden Project, ACC Liverpool and AirAsia.
For further information please contact:
David Hoggins: 020 7321 5809 / david.hoggins@pharpartnerships.com
