Budweiser Brewing Group, a proud part of AB InBev, as the Official Beer Partner of The O2, will be bringing Ukraine’s most-loved beer brand, Chernigivske, to the world’s most popular music, entertainment and leisure venue, to support the humanitarian relief effort in Ukraine.
Through the long-term partnership between Budweiser Brewing Group and The O2, originally brokered by AEG Global Partnerships, The O2 is proud to be named as the first UK on-trade partner and venue stockist for Chernigivske, a traditional Ukrainian lager. This forms part of a wider initiative from AB InBev, who have pledged to donate at least $5 million to designated NGOs, including Caritas International, to support humanitarian relief efforts in Ukraine.
In addition, The O2, in conjunction with the venue’s catering partner Levy UK and AB InBev will be making a donation from every drink sold at the venue to go towards charitable causes with the aim of providing essential humanitarian relief.
Available from today at The O2, gig-goers will be able to purchase a 440ml can of Chernigivske (4.8% ABV) from the Camden Craft Bar (located on Level 1), Budweiser Bar (located on Level 2) and in our premium bars and lounges, including the AMEX Lounge and O2 Blueroom, as well as select suites at The O2.
Cans of Chernigivske will feature the Ukrainian flag on their packaging and will be available to purchase at The O2 until September 2022.
Anna Rudenko (Marketing Director Chernigivske, Ukraine) said: “I’m proud that we can leverage our expertise, scale and ecosystem to support humanitarian relief efforts by introducing Chernigivske in the UK. We are thrilled that Chernigivske will be available at The O2, offering our consumers the opportunity to directly contribute to this effort.”
Laura Palairet, Senior Partnerships Director at The O2 said: “We’re delighted to be supporting such a worthy initiative alongside our long-term partner AB InBev, as well as Levy UK, and bringing Chernigivske to fans visiting The O2 arena. As a business, we’re continually looking for ways that we can make a difference and are proud to be working with partners who share this mission.”
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For any media enquiries, please contact:
Communications.team@theo2.co.uk
About The O2
The O2 is the world’s most popular music, entertainment and leisure venue and has been visited by over 100 million people since opening in 2007. Playing host to over 400 events a year, The O2 is home to The O2 arena which is globally recognised as one of the world’s most iconic venues to play, and club sized music venue indigo at The O2.
A full day-out destination, there’s plenty to explore at The O2 including Up at The O2, a climbing experience across the world-famous roof; Icon Outlet, one of London’s most exciting retail destinations with up to 70% off 60 superstar brands; TOCA Social – an interactive football experience; Cineworld, London’s largest cinema with 19 screens; the 12-lane boutique Hollywood Bowl; Oxygen Freejumping trampoline park; immersive dining experience Mamma Mia! The Party; and over 30 bars and restaurants. Located just 15 minutes from Central London, The O2 is easily accessible via road, tube, bus or Uber Boat by Thames Clippers.
About AEG Global Partnerships
AEG Global Partnershipsoversees the worldwide sales and servicing of sponsorships for AEG’s entire portfolio of assets. Creating customised and innovative marketing programs for established and emerging brands it has created some of the most iconic brand partnerships in the entertainment industry, including The Crypto.com Arena in L.A., The O2 in London and Coachella Music Festival. Overall, the division manages naming rights deals, premium seating and other strategic partnerships.
Through its worldwide network of venues, portfolio of powerful sports and music brands and its integrated entertainment districts, AEG entertains more than 100 million guests annually. More information about AEG can be found at www.aegworldwide.com.
About Budweiser Brewing Group
Budweiser Brewing Group UK&I is the trading name of AB InBev UK Limited, a subsidiary of Anheuser-Busch InBev, a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with secondary listings on the Mexico (MEXBOL: ABI) and South Africa (JSE: ANB) stock exchanges and with American Depositary Receipts on the New York Stock Exchange (NYSE: BUD). Budweiser Brewing Group UK&I remains a proud part of AB InBev globally. In the UK, Budweiser Brewing Group employs 1,400 people in our three breweries in Magor, South Wales, Samlesbury, Lancashire and Enfield, North London and in our local headquarters in Central London.
We are committed to building great brands that stand the test of time and to brewing the best beers using the finest natural ingredients. We are proud to offer the UK’s leading premium beer, cider and seltzer brands, including global brands Budweiser®, Corona® and Stella Artois®; international brands Bud Light®, Bud Light Seltzer®, Beck’s®, Leffe®, and Hoegaarden®; local champions Bass® and Boddingtons® and craft heroes Camden Town Brewery.
We are here to champion Britain’s iconic beer culture, from barley farmers to pubs and retail; we are a founding member of the Portman Group, member of the British Beer and Pub Association and supporter of the Drinkaware Trust. We are also members of the All-Party Parliamentary Group for Renewable and Sustainability Energy and the All-Party Parliamentary Corporate Responsibility Group. As a company, we dream big to create a future with more cheers. We are always looking to serve up ways to meet life’s moments, move our industry forward and make a meaningful impact in the world. Learn more at www.budweiserbrewinggroup.co.uk or on Twitter through @BudBrewingUKI.
